Google Ads Management in Kenya
Google Ads management is the setup and daily running of paid search, Performance Max and YouTube campaigns so a business appears when buyers search for what it sells. Nimus runs Google Ads for Kenyan businesses in the client’s own account, tracks every call, form and WhatsApp click, and optimises for cost per lead and sale.
Search campaigns built around buyer intent, landing pages that convert, and tracking that shows cost per lead in shillings.
How We Do Google Ads Management Differently
Most Google Ads accounts we audit in Kenya pay for the wrong clicks. Broad keywords bring job seekers and students, ads send people to a home page, and nobody tracks whether the phone rang. Google then optimises for clicks, because clicks are all it can see.
We fix the foundations first: conversion tracking for calls, forms and WhatsApp, tight keyword lists with negatives, location and schedule targeting, and a landing page for each offer. Then we optimise weekly against cost per enquiry, not click-through rate.
Built for: Service businesses, clinics, schools, real estate and e-commerce brands whose customers search Google before buying.
Investment: From KES 40,000 a month, ad spend paid directly to Google. Exact written quote after a free call.
What You Get
- Account audit and conversion tracking setup
- Keyword research for Kenyan search terms
- Search, Performance Max and YouTube campaigns
- Ad copy and landing pages per offer
- Weekly search-term review and negative keywords
- Monthly report: leads, cost per lead and sales
From First Call To Results
Four steps. You know what happens, when, and what it costs before we start.
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Step 1: Audit and tracking
We check your account and site, then track every call, form and WhatsApp click before spending a shilling.
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Step 2: Build
Keyword groups, ads and landing pages built around the searches your buyers actually make.
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Step 3: Launch and learn
Campaigns go live with controlled budgets while we collect data in the first 2 to 4 weeks.
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Step 4: Optimise
Weekly search-term reviews, bid changes and new ads, judged on cost per lead and sale.
Read Before You Buy
Prices, benchmarks and the questions to ask, written for Kenyan businesses.
Works Best With These
Every specialist service plugs into the same lead system, so results are measured in one place.
Website As A Sales Engine (Web Design, E-Commerce, SEO & AI Search)
Not a brochure. An engine that captures quality leads and a backend to manage them.
See the full serviceSEO Services
Technical SEO, content and local search that bring enquiries every day without paying for clicks.
See the serviceAI Search Optimisation (GEO)
Content and structured data that make AI assistants name your business when Kenyan buyers ask.
See the serviceGoogle Ads Management: Questions We Get Asked
Straight answers. If yours is not here, ask me directly.
Kenyan agencies typically charge KES 20,000 to 90,000 a month or 10–20% of ad spend. Nimus Google Ads management starts from KES 40,000 a month, with ad spend paid by you directly to Google plus 16% VAT.
Most Kenyan search campaigns need at least KES 20,000 to 30,000 a month in ad spend to learn. Competitive industries such as legal, insurance and real estate usually need KES 60,000 a month or more.
Yes. Nimus sets up or works inside an account owned by your business, so your data, audiences and history stay with you if you ever leave.
Ads can bring enquiries in the first week. Cost per lead usually stabilises after 2 to 6 weeks of data and optimisation.
Start Your Project
Tell me where your business is and where you want it. I'll reply within 24 hours to set up a free 15-minute call.
