Facebook and Instagram Ads Management in Kenya
Facebook and Instagram ads management is planning, creating and optimising paid campaigns on Meta’s platforms to reach chosen audiences and generate enquiries or sales. Nimus runs Meta ads for Kenyan businesses with original short-form video, conversion tracking, retargeting and click-to-WhatsApp campaigns measured by cost per lead.
Meta campaigns with scroll-stopping video and proper tracking, so ad spend turns into WhatsApp chats and sales.
How We Do Facebook & Instagram Ads Differently
Boosting posts is the most expensive habit in Kenyan marketing. It optimises for likes, not buyers. Proper Meta campaigns start with a clear objective, a tracked conversion and creative made for the feed.
We shoot the video, build the audiences, run click-to-WhatsApp, lead form and website campaigns, and retarget people who watched or visited. Every enquiry is logged with the ad it came from, so you see what each shilling bought.
Built for: Consumer brands, real estate, hospitality, beauty, education and services selling to Kenyans on Instagram and Facebook.
Investment: From KES 40,000 a month, ad spend paid directly to Meta. Exact written quote after a free call.
What You Get
- Meta Pixel and Conversions API setup
- Campaign strategy and audience testing
- Original Reels and ad creative
- Click-to-WhatsApp and lead form campaigns
- Retargeting sequences
- Weekly optimisation and monthly lead report
From First Call To Results
Four steps. You know what happens, when, and what it costs before we start.
-
Step 1: Tracking first
Pixel, Conversions API and lead logging, so results are measurable from day one.
-
Step 2: Creative
A batch of native video ads built around your offer and proof.
-
Step 3: Test
Several audiences and creatives with controlled budgets.
-
Step 4: Scale
Budget moves to the ads with the lowest cost per lead and sale.
Read Before You Buy
Prices, benchmarks and the questions to ask, written for Kenyan businesses.
Facebook & Instagram Ads in Kenya: 2026 Ad Spend Budgets, Targeting & ROAS Benchmarks
How much should a Kenyan business spend on Meta ads, what should a lead cost, and which campaign objective fits your industry? Benchmarks and budgets for 2026.
Stop Boosting Posts. Run Campaigns.
The Boost button is the most expensive button on Facebook. Here's how a real lead campaign is set up instead.
Works Best With These
Every specialist service plugs into the same lead system, so results are measured in one place.
Social Media Content That Sells (Content Marketing, Copywriting & Paid Ads)
Real graphics and video, not AI slop, plus Meta, TikTok and Google campaigns that bring leads.
See the full serviceTikTok Ads
Native TikTok video and Spark Ads that turn cheap Kenyan attention into tracked enquiries.
See the serviceInfluencer Marketing
Creators chosen on audience fit, with every sale tracked back to the person who drove it.
See the serviceFacebook & Instagram Ads: Questions We Get Asked
Straight answers. If yours is not here, ask me directly.
Many Kenyan SMEs spend KES 20,000 to 100,000 a month on Meta ads plus 16% VAT. Management fees are separate; Nimus manages Meta ads from KES 40,000 a month including creative direction.
No. Boosting optimises mainly for engagement with limited targeting. Ads Manager campaigns let you choose objectives like leads or sales, test audiences and track results properly.
Yes. Click-to-WhatsApp campaigns open a chat with your business. We track those chats and follow-ups so you can see cost per conversation and per sale.
Start Your Project
Tell me where your business is and where you want it. I'll reply within 24 hours to set up a free 15-minute call.
