Stop Boosting Posts. Run Campaigns.
The Boost button is the most expensive button on Facebook. Here's how a real lead campaign is set up instead.
The "Boost Post" button is designed to be easy. That's the problem. It's easy for Meta to take your money and give you likes from people who will never buy.
What boosting gets you
Reach and engagement. Nice numbers in a report. Very few conversations with people who have money and a need.
What a real campaign looks like
1. A clear objective
Leads, not likes. You tell the platform you want people who will fill a form, send a message or book a call. It finds those people.
2. The right audience
Location, interests, behaviours, and most importantly, retargeting: people who already visited your site or watched your videos. They're warm. They convert.
3. Creative made for the goal
One clear offer. One clear action. Real visuals. Tested in a few versions so the numbers tell you what works.
4. A place for the lead to land
A landing page or form that matches the ad, and a system that catches the lead and gets it to a human fast. Leads go cold in hours, not days.
Meta, TikTok or Google?
Depends on your buyer. Google catches people already searching. Meta and TikTok create demand from people who weren't looking yet. Most of our clients run a mix, and we move budget to whatever is bringing in sales.
If you're boosting and wondering why nothing happens, it's not you. It's the button.
Want This Built For Your Business?
This is exactly the kind of thing we build. Book a free call and I'll tell you where to start.