How Much Should You Spend On Marketing?
Enter your monthly sales target. In ten seconds you will see how many enquiries you need, the ad budget to get them, and what that budget should return, using typical Kenyan costs for your industry.
Calculator
Estimates use typical Kenyan costs in 2026 and include ad spend only, plus the management fee in the return figure. Your real numbers depend on your offer, price, website and follow-up speed.
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From Zero Sales To KES 20M+ A Month
We measure our work in sales, not likes. These are combined results from the businesses we build and run sales engines for.
Two of our clients have each passed KES 1 billion in sales since we started working together.
What our real estate clients now sell every month, starting from zero sales a month.
Real estate brands we grew from no monthly sales to over KES 20 million a month.
Combined figures from client sales records. Individual client numbers are shared on request, under a signed NDA.
Marketing Budget Questions
Straight answers. If yours is not here, ask me directly.
Work backwards from sales, not from a percentage. Decide your monthly sales target, divide by your average sale to get the sales you need, divide by how many enquiries usually buy, and multiply by what an enquiry costs in your industry. That is your ad budget. This calculator does it for you.
It depends on the industry and the price of what you sell. In 2026, retail and e-commerce enquiries often cost KES 100 to 300, clinics KES 300 to 600, and real estate or B2B services KES 800 to 2,000 or more, because each buyer is worth far more.
It gives a realistic starting budget based on typical Kenyan costs. Your real numbers depend on your offer, your price, your website and how fast you follow up. A Sales Engine Audit replaces these estimates with your own numbers.
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Tell me your target and where you are today. I'll reply within 24 hours to set up a free 15-minute call.
