Real Estate Marketing That Sells Plots And Homes
Nimus is a real estate marketing agency in Kenya for developers, land companies and agents. We build the full sales engine: a brand buyers trust, listings and drone video that sell the land, ads that bring serious buyers, WhatsApp follow-up and a pipeline that tracks every enquiry to a site visit and a title deed.
Sound Familiar?
What we hear from almost every real estate marketing client in the first call.
Enquiries, but no site visits
Ads bring "price please" messages that go nowhere, while serious buyers wait hours for a reply.
Buyers do not trust you yet
Land fraud stories make Kenyan buyers careful. Without proof, they buy from the company that looks most established.
No idea what is working
You spend on Facebook, billboards and agents, but cannot say which one brought the buyers who paid.
Diaspora buyers slip away
Kenyans abroad want video, documents and fast answers across time zones. Most sites give them a phone number.
From Zero Sales To KES 20M+ A Month
We measure our work in sales, not likes. These are combined results from the businesses we build and run sales engines for.
Two of our clients have each passed KES 1 billion in sales since we started working together.
What our real estate clients now sell every month, starting from zero sales a month.
Real estate brands we grew from no monthly sales to over KES 20 million a month.
Combined figures from client sales records. Individual client numbers are shared on request, under a signed NDA.
The Property Sales Engine
We have taken six real estate brands from zero sales a month to over KES 20 million a month, and two of our clients have each passed KES 1 billion in sales. The engine behind those numbers is the same every time: trust first, then demand, then fast follow-up.
Every lead is tracked from the first ad click to the site visit and the sale, so you know your cost per buyer, not just your cost per click.
Built for: Developers and land companies selling projects of 20 units or plots and more.
Investment: From KES 600,000 setup, then KES 150,000 / month. Ad spend is paid directly to the platforms. Exact written quote after a free call.
What's Included
- Project brand, brochure and listing pages with live prices
- Drone and walk-through video for every project
- Meta, TikTok and Google campaigns for local and diaspora buyers
- WhatsApp follow-up and site visit booking
- Sales pipeline from enquiry to title deed
- Monthly report: cost per site visit and per sale
From First Call To Results
Four steps. You know what happens, when, and what it costs before we start.
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Step 1: Audit the funnel
We start with a Sales Engine Audit of your listings, ads and how fast your team replies.
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Step 2: Build trust
Brand, project pages, drone video and proof: title documents, approvals and happy owners.
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Step 3: Bring buyers
Campaigns for local and diaspora buyers, retargeting everyone who watched or visited.
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Step 4: Close faster
WhatsApp follow-up, site visit booking and a pipeline your sales team works from every day.
Read Before You Buy
Prices, benchmarks and the questions to ask, written for Kenyan businesses.
Real Estate, Hospitality & Drone Videography in Kenya: Selling Properties Faster with Cinema-Grade Visuals
Buyers decide whether to visit a property from its photos. Here is the visual package that sells apartments, plots and hotel rooms faster in Kenya.
WhatsApp Marketing & Social Selling Funnels in Kenya: Turning Likes and DMs Into Paid Invoices
Your ads and posts are creating conversations. Most of them die in an unread inbox. Here is how to build a WhatsApp funnel that turns DMs into invoices.
Custom CRM Development in Kenya: How to Track Every Lead from Google & Social Ads to Closed Sale
Leads arrive from Google, Instagram, TikTok and WhatsApp, then vanish. A CRM built around how Kenyan teams sell tracks every one to a closed deal.
Real Estate Marketing: Questions We Get Asked
Straight answers. If yours is not here, ask me directly.
Most developers spend KES 100,000 to 500,000 a month on ads, plus a management fee. Our Property Sales Engine starts from KES 600,000 setup, then KES 150,000 a month, with ad spend paid directly to the platforms.
Yes. Most of our real estate clients sell plots, from first-time buyer plots to gated communities. We also work with apartment developers and agents.
Yes. We run separate campaigns for Kenyans in the UK, US, Gulf and Europe, with video tours, documents online and WhatsApp follow-up timed for their time zones.
We have taken six real estate brands from zero sales a month to over KES 20 million a month, and two clients have each passed KES 1 billion in sales since working with us. Individual figures are shared under NDA.
Most projects see their first booked site visits within two to four weeks of launch, once tracking, video and follow-up are in place.
Start With A Sales Engine Audit
Tell me about your business. I'll reply within 24 hours to set up a free 15-minute call, and we'll decide together whether an audit or a full engine fits.
