Brand Consistency Checklist
Find where your brand looks and sounds different from one place to the next, from WhatsApp to quotations, with an audit sheet to fix it. Free PDF.
Free
PDF, 5 pages · A4, print or fill on screen
What It Is For
When your Instagram, signboard, quotation and website each look a little different, the business feels smaller than it is. Consistency is one of the cheapest ways to look established, and it needs no new logo.
Go through this checklist with whoever designs, posts or sends documents for your business, then use the audit sheet to list every touchpoint and fix the worst first.
Who it is for
- Owners whose brand has drifted as the team grew
- Marketing staff who inherited files from several designers
- Anyone preparing for a rebrand who wants to know what to keep
- The written basics: logo set, colours, fonts
- Visual identity in use
- Voice and message
- Online touchpoints, including Google Business Profile and WhatsApp Business
- Offline and sales materials
- Touchpoint audit sheet with scoring
Licence And Questions
No. The download is free and open. Leaving an email is optional.
Use it for yourself or one business you own or work for. You may edit and print it as often as you like. You may not resell, share or redistribute the files, or pass them off as your own product.
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