Afrique Auto Motors
Afrique Auto Motors is a car dealership selling vehicles where every sale is a big decision for the buyer.
The brand needed to signal reliability before the first phone call, across the showroom, adverts and social media.
- Brand identity
- Logo & motion mark
- Showroom & advert assets

Challenge, Build, Result
A car dealership selling big-ticket vehicles, but the brand did not signal the reliability buyers look for before they visit the yard.
A clean, confident identity with a motion-led A mark, a navy and gold palette, and brand assets for the showroom, adverts and social.
The dealership now looks established and trustworthy, giving buyers a reason to call before they compare elsewhere.
