Social Media Marketing Packages in Kenya (2026): What KES 30K, 80K and 200K Really Buys

Every agency in Kenya sells a "Bronze, Silver, Gold" social media package. The problem is that the names tell you nothing, and the post counts tell you very little. Twelve stock-photo graphics and twelve well-shot Reels are both "12 posts". Only one of them sells anything.

Here is what social media packages actually include at each price level in 2026, and how to choose the one that pays for itself.

Social media package prices in Kenya

Prices exclude ad spend and 16% VAT. Ad spend should be paid by you directly to Meta or TikTok.

What each package really gets you

Starter: consistency

A starter package keeps your pages alive. That matters, because a dead Instagram page makes buyers doubt you’re still trading. But starter packages rarely include original video or strategy, so they rarely produce sales on their own. Use them when your sales come from elsewhere and social media is there for credibility.

Growth: a sales channel

At this level, social media should start producing enquiries. The difference is original short-form video, paid distribution to the right audience, fast replies to DMs and comments, and a monthly report that shows leads. Most Kenyan SMEs that take social media seriously belong here.

Full-service: a media operation

For brands where social is the main storefront, such as fashion, beauty, food, hospitality and real estate. You get regular production days, a steady flow of video, creators and influencers, and campaigns across platforms with tracking to sales.

The five things that matter more than post count

1. Original video. Reels and TikToks reach far more people than static graphics. See our guide to batch-shooting short-form video.
2. A content strategy. Posts should follow pillars that educate, prove and sell. Our content pillars guide explains the structure.
3. Response speed. A DM answered in five minutes converts far better than one answered tomorrow. We cover this in community management and response SLAs.
4. Paid distribution. Organic reach on Facebook and Instagram is small for most business pages. Even KES 20,000 a month of well-targeted ads changes results.
5. Measurement. Every enquiry should be traced to the post or ad it came from.

Which platforms should a Kenyan business be on?

Two platforms done well beat five done badly. Choose where your buyers already spend time.

Questions to ask before signing a social media package

• How many of the monthly posts are original video, and who shoots them?
• Who replies to DMs and comments, and within how many minutes during business hours?
• Is ads management included, and is ad spend separate?
• Will the report show enquiries and sales, or only reach and likes?
• Who owns the content and the page access if we part ways?

Boosting posts vs running proper ads

The blue "Boost" button is the most expensive button in Kenyan marketing. It optimises for engagement, not enquiries, and gives you almost no targeting control. Running campaigns in Ads Manager with a clear objective, a tested audience and conversion tracking costs the same and returns far more. We explain why in stop boosting posts.

Nimus social media packages

Nimus content and paid social starts from KES 75,000 a month, and management from KES 50,000 a month. Every package is built around original short-form video, paid distribution and a lead system that captures DMs, WhatsApp chats and form enquiries in one dashboard. See social media content that sells or compare packages on the pricing page.

Frequently Asked Questions

How much does social media management cost in Kenya?

Social media management in Kenya costs KES 15,000 to 45,000 a month for basic posting, KES 50,000 to 120,000 for managed growth packages with video and ads management, and KES 150,000 to 300,000 for full-service programmes. Ad spend and VAT are usually extra.

How many times should a Kenyan business post per week?

Three to five quality posts a week on your main platform is enough for most businesses, with daily Stories where possible. Consistency and quality of video matter far more than volume. Posting twice daily with weak content usually lowers reach.

Is ad spend included in social media packages?

It should not be. Reputable agencies charge a management fee and let you pay Meta or TikTok directly, so you see exactly what was spent. If a package includes ad spend, ask how much of the fee actually reaches the platform.

How long before social media marketing brings sales?

With paid distribution and original video, most Kenyan businesses see enquiries within the first 30 to 60 days. Purely organic growth is slower, often 3 to 6 months, because reach on business pages is limited.